Tag: Pak PR Zone

Khaadi opens doors to their largest store at Emporium Mall Lahore

February 18th, 2017

[Karachi, 18th February 2017]: Khaadi, Pakistan’s premium clothing and lifestyle brand for all things fusion-based, opens the doors to its largest store at the Emporium Mall, Lahore on 24th February, 2017.

Following the Khaadi brand ethos – the new Khaadi store builds upon its cornerstones of art, design and culture. Khaadi is committed to promoting the heritage of the Pakistani people, as well as providing its artisans with the platforms to persevere.

A group of exceptionally versatile and highly trained artists have collaborated, in imagination and delivery, to bring you this one of a kind space. A space that reflects the artistic Khaadi sensibility to deliver the ultimate shopping experience to its customers.

This must-visit destination in Lahore, the Khaadi Emporium outlet will be offering an exclusive preview of Khaadi Lawn Volume 1 2017 on Feb 24th – one day before the Collection is available anywhere else nationwide. Moreover, all customers who check in on Facebook would be entitled to a free gift by Khaadi.
Dolmen Celebrates the Journey of Love and Togetherness

February 17th, 2017

[Karachi, 16 February 2017]: Donned as a mall with a heart by its valued customers, Dolmen Malls is committed to enrich customer experience through unparalleled hospitality, service, value based offers, discounts, festivals and more.

Draped in a carousel of festivities, Dolmen Malls is celebrating the journey of love and togetherness through numerous activities throughout February and March. Offers and discounts leading up to 70% on renowned local and international brands are being offered daily to shoppers while multiple new lawn collections are being unveiled along with activities from leading fashion, beauty and food brands.

The sea facing mall in Clifton exudes the nation’s fervor towards cricket making ‘Dolmen Loves Cricket’, highlight of the month. Howzaat deals in the food court in all three malls, décor and the match screening in Dolmen Mall Clifton are making the atmosphere livelier as the season of Pakistan Super League (PSL) gains momentum. Cricket fans are relishing live cricketing moments in the food court, participating in sporting discussions and attaining opportunities to have cricketing celebrity encounters.

“We take pride in giving our customers a reason to revel the joys of love, togetherness and their fervor for food, sports, and shopping. For us, our customers are more important than anything else. This is their mall and they tell us what they would like to see – we make it happen,” said Naureen Khan, General Manager Marketing, Dolmen Group.

Additionally, within the realm of Dolmen Cares, the mall’s community engagement initiative, Dolmen Mall announced a one-year collaboration with Cricket Junoonis, the official fan club of Pakistan Cricket (endorsed by PCB), to celebrate the love of the sport. Junooni fans and families enrolled through Dolmen Mall will benefit for the entire year with numerous discounts, prizes, trips, and more. For the current season of PSL, the partnership will provide 15 lucky draw customers from Dolmen malls Clifton, Tariq Road and Hyderi a chance to go to Dubai on an all-expense paid trip for the PSL playoffs and become stars of the Dolmen Junooni travelogue that will be televised on leading national televisions.
Dawlance goes digital with launch of two separate applications

February 15th, 2017

Karachi – 14 February, 2017: Dawlance has announced two Android based applications meant to make consumers’ life easier. ‘Dawlance Care’ is an application, which acts as a bridge for the consumers and local home appliances giant whereas it also benefits the dealers by helping them to develop better understanding. ‘Dawlance Kitchen’ is a step by step voice navigated microwave cooking guide.

“We have found that one common misconception around home cooking is that it takes a lot of time; and as a result many households are consuming frozen food or opting for take-outs,” said Hasan Jamil, GM Marketing – Dawlance. “To educate our consumers about the collection of meaningful, innovative kitchen appliances from Dawlance, we came up with the Dawlance Care application. And with the introduction of our Dawlance Kitchen application, we are looking to help families maintain a healthy diet, while spending quality time together at home.”

He further added, “With smartphone usage increasing day by day, we believe it is the right time to cater to this digitally enabled audience by offering them convenience through applications custom designed for our range of products.”

The ‘Dawlance Care’ app offers consumers purchase decision guide as per individual requirements, Product Usage Tips, Customer Service & Complaint Registration, Demo Videos for Dawlance products, and a Dealer Locator, which assists consumers in finding the nearest dealer as per their location.

While the ‘Dawlance Kitchen’ app comes pre loaded with 50 recipes, which can be cooked in Dawlance’s 10 different microwave oven models. For added convenience, the app has a step-by-step voice navigated guide for snacks, breakfast, starters, main courses, desserts, and beverages from around the world.

You can download the apps from the following links:

Dawlance Care: Click Here

Dawlance Kitchen: Click Here
Ministry of IT & Jazz launch Pakistan’s first National Incubation Center

February 7th, 2017

Islamabad – February 7, 2017: Minister of IT, Mrs. Anusha Rahman launched the National Incubation Centre by JAZZ, Pakistan’s Number 1 digital company under the public-private partnership of Ministry of Information Technology & Telecom through National ICT R&D Fund and Teamup. The NIC will provide startups with a free of cost work space, incubation, acceleration – Jazz xlr8 program – seed funds, and access to 50 million plus mobile customers.

Commenting on the launch, Anusha Rehman, Minister of State for IT & Telecom – Pakistan, said, “The launch of the National Incubation Center is an important milestone in the Government of Pakistan’s digital agenda. I would like to appreciate the efforts of my team, ICT R&D Fund Board, Chairman PTA and all our partners who have made this possible. I wish all the startups joining the National Incubation Center the very best in achieving their dreams, they are our future and it is nothing but the very best for them, InshaAllah. We have already also announced setting up of 4 more Incubation centres in 4 provincial capitals together with Innovation Centres, one each for IoT, Robotics and Fintech.”

Augie K. Fabela II, Co-Founder VimpelCom and Chairman Emeritus added, “VimpelCom and Jazz will lead the Digital revolution in Pakistan, this launch provides young Pakistani entrepreneurs an opportunity to further their business ambitions. Pakistanis are ready to make their mark on the world economy and Jazz will make it a reality.”

The NIC in the first year will house 40 startups with access to a state-of-the-art global facility. Services include free broadband internet, silent rooms, gaming zone, curriculum for startup education, best business leaders as mentors, and an innovation lab designed on international standards.
PTV TO LAUNCH DRAMA SERIAL ‘FARZ’

February 6th, 2017

Takes lead to present woman as a catalyst of change

ISLAMABAD: With all the private drama channels perpetually portraying woman as a vulnerable and hapless creature to win more ‘rating points’, PTV is all set to challenge the trend by presenting a powerful and progressive female protagonist in its upcoming mega drama serial ‘Farz’ set to start from 6th February (Monday) at 7:45 pm on PTV Home.

Written by a young and promising playwright Aamir Raza the 17-episode drama serial is directed by the maestro Kashif Nisar who is known for handling sensitive subjects sensibly and convincingly. ‘Farz’ is a latest production of Sixth Sense Communications that is well known for its issue-based communications through entertainment with thought provoking products ‘Kis Se Kahoon’ and ‘Aasha – Ik Umeed’ to its credit; that also ran on PTV Home.

The protagonist is a girl next door who takes charge of her life and becomes an epitome of success and courage for the weaker gender. The character of Aliya brilliantly played by Sonia Mishal, shows how, fighting back patriarchy and discrimination at every level, she rises to become a police officer to steer her life through.

Sonia is supported by brilliant artistes including Nauman Ijaz, Qavi Khan, Saleem Mairaj, Inayat Khan, Amna Malik, Azra Aftab, Iftikhar Iffi and Aymi Khan – a team that promises a gripping drama serial.

The sub-plot of crime and extortion adds to the pace and suspense of the play while another romantic track unveils the hidden truth of exploitation and domestic violence Pakistani women have to suffer through.

While majority of popular drama channels daily showing women being brutalised and abused by men and, conversely, men are depicted as the exclusive decision-makers, PTV’s ‘Farz’ is an effort to counter this trend and encourage Pakistani woman to lead its life with honour and dignity.
Shell Tameer Awards 2017 – Recognizing Bright Business Ideas of Pakistani Youth

February 4th, 2017

Of the 12 finalists, 4 top-notch entrepreneurs shone at the Awards Ceremony for their innovative business approaches.

Karachi, February 03, 2017 – The biennial Shell Tameer Awards took place at the British Deputy High Commission in a ceremony attended by prominent industry and business leaders as well as young entrepreneurs of the country. The jury comprising established professionals judged the top 12 finalists in four categories.

Shell Tameer Awards is a nationwide competition that recognizes and rewards the entrepreneurial creativity and talent of young Pakistani entrepreneurs and provides them with a platform to further their business ideas. Hosted by Shell Tameer, the Awards recognize and reward the brightest business ideas. Since its inception in 2003, through the Tameer platform, over 1000 businesses have been setup, 12,000 aspiring entrepreneurs have been trained and over 800,000+ youth have been engaged on enterprise development to date.

At the event, Jawwad Cheema, Managing Director, Shell Pakistan Limited said: “Shell Tameer Awards are a fundamental part of our enterprise generation efforts in Pakistan, providing young Pakistani talent with a platform that highlights their achievement and elevates them as role models to spark socio-economic progress and change. If we hope to provide youth with meaningful career options, we must continue to create such opportunities for them to shine – and I congratulate our winners here today on their incredible achievements.”

British Deputy High Commissioner, Belinda Lewis also addressed the audience on the UK’s support for such initiatives that provide livelihoods and work towards the country’s economic development and progress. During her address she said: “The British Deputy High Commission is a strong supporter of entrepreneurship initiatives. We are honored to collaborate with Shell on the Tameer Awards competition. I would like to express how pleased I am with what I have seen and heard today. I commend Shell for its leadership role in raising corporate social responsibility standards in Pakistan and urge and encourage other private sector companies to follow this exemplary model.”
Karachi Kings – PSL Season 2 Team Launch: Dhan Dhana Dhan Hoga Re

February 3rd, 2017

Karachi – 3rd February, 2017: The Karachi Kings are back with a renewed zeal and vigor. As one of the five cricketing franchises participating in the Pakistan Super League T20, the team is the most loved and supported team in the league. The Karachi Kings franchise is proudly owned by Mr. Salman Iqbal who is also the Founder and President of ARY Digital Network. The team was officially launched for the first season of the PSL at a roaring mega event held at the National Stadium Karachi in Jan 2016, where the players and management were introduced to 30,000 plus jubilant fans who attended the venue.

For the second season of the PSL, the Karachi Kings are louder and stronger. The team launch conducted today at the National Stadium Karachi lived up to its promise with a mesmerizing spectacle of the city’s love and dedication towards their favorite team and game. The deafening roar of the fans will surely uplift the spirit of cricket in Pakistan. The team lineup was present at the event, with returning players as well as new inductees, including Shoaib Malik, Mohammad Amir, Imad Waseem, Sohail Khan,Shazaib Hassan, Saifullah Bungush, Babar Azam, Khurram Manzoor, Kashif Bhatti, Abrar Ahmed, Usama Mir, Rahat Ali, Amad Alam and Hasan Mohsin. Team Director Rashid Latif, CEO Karachi Kings Tariq Wasi, VP Operations Navaid Rasheed and Head of Marketing Shehzad Hassan Khan were also present at the event.

Speaking about the event, a jubilant Mr. Salman Iqbal – owner Karachi Kings said ‘As a team and as a people, we are resilient, determined and never step away from a challenge. The new lineup of the team features some of the most noteworthy athletes in the sport, from veterans to new blood, each player is unwavering in his commitment to excel on the field and make Karachi proud. With such immense successful event of team launch we have proved wrong to those few people who use to say that PSL will not be a success before it started. We are especially thankful to our sponsors Bahria Town (Titanium Sponsor),Bridge Power Batteries (Platinum Sponsor) , The Arkadians (Gold Sponsor), Sheild (Gold Sponsor), Oye Hoye (Silver Sponsor), Vital Tea (Tea Partner), Pepsi (Beverage Partner), Super Star Motorcycles (Bronze Sponsor) and Naya Nazimabad (Home Ground Partner) for making all of this possible’.

The event was hosted by the two of the beloved faces of the ARY family, news talk show anchor Waseem Badami and actor/game show host Fahad Mustafa. In addition to the huge number of fans in attendance, also present at the event were the who’s who of the media industry, countless celebrities, partners and sponsors of the team. Among the performers of the event were Shehzad Roy who officially launched the new anthem for the Karachi Kings, along with Fuzon, Shazia Khushk, Asim Azhar and Komal Rizvi who enthralled the audience with their wonderful performances.

Also present at the occasion were Chief Minister Sindh Syed Murad Ali Shah, Corps Commander Karachi Lt. General Shahid Baig Mirza, DG Rangers Major General Mohammad Saeed, IG Sindh Police

AD Khawaja, Mayor Karachi Waseem Akhtar, Additional IG Karachi Police Mushtaq Mahar, Farooq Sattar Leader MQM Pakistan, Deputy Speaker Sindh Assembly Shehlah Raza. All of the dignitaries appreciated the efforts of Karachi Kings for putting up such a great spectacular and also gave tribute to the great people of Karachi and their love for cricket and Pakistan, reaffirming their commitment to a peaceful Karachi and prosperous Pakistan.

From the Sponsors side Zain Malik (Director Bahria Town), Aqeel Karim Dhedi (Chairman Arkadians), Arif Habib (Chairman Naya Nazimabad), Asif Memon (CEO Bridge Power), Farhan Malik (COO Shield), Mian Shahzad Khalid (Director Marketing United Snacks), Adnan Shabeer (Vital Tea), Saad Khan (Marketing Manager Pepsi), Usman Saleem (Director Super Star Bikes).

Also present at the event were Haji Mohammad Iqbal (Chairman ARY Digital Network), Haji Abdul Rauf (Vice Chairman ARY Digital Network), Mahboob Abdul Rauf (Director ARY Digital Network) and Mohammad Jerjees Seja (CEO of ARY Digital Network).

All the Pakistani players of Karachi Kings were present including Shoaib Malik, Mohammad Amir, Imad Waseem, Shahzeb Hasan, Khurram Manzoor, Babar Azam, Saifullah Bangash, Abrar Ahmed, Sohail Khan, Abdul Hamid, Rahat Ali, Osama Mir.

The past year was filled with exciting activities for Karachi Kings, such as the Khiladi Ki Khoj – Talent Hunt, the Season 2 players draft, changes to both the team roster and the management, the Karachi Kings – Karachi Dorega Marathon, all leading up to what promises to be a nail biting round of cricket in the second installment of PSL. But the excitement does not end there, the ‘Karachi Kings – Family Festival’ will be held at Naya Nazimabad during the second season of the PSL, which will be a fun filled event for the entire family, with match screenings, kids activities, LIVE performances, countless food stalls and much much more. During the month of Ramazan the Karachi Kings will be holding a cricket tournament featuring local players. Besides this a special tournament will be held to select the best of the 60 players from the trials for future inclusion for Karachi Kings B Team. With more and more events being planned, the year 2017 will surely be an exciting and enthralling time for the most favorite team of the Pakistan Super League, the Karachi Kings.

The Media partners for the Karachi Kings include Score Line and Pakistan Observer for print, with Apna Karachi 107 and FM 91 as radio partner.
JazzCash Mobile Account nominated for GSMA Glomo Awards 2017

February 2nd, 2017

Islamabad – 2nd February, 2017: JazzCash Mobile Account, Pakistan’s number one, has been nominated for GSMA Global Mobile Awards 2017 in the category of ‘Best Mobile Product, Application or Service for Women in Emerging Markets’.

The GSMA Glomo Awards offer organizations across the global mobile eco-system the opportunity to showcase the latest mobile products, apps, devices, services, and initiatives to the world, and are considered the most prestigious telecom awards at the global level.

“We congratulate all of the nominees for the Glomo Awards, which once again saw an impressive number of entries,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The Glomo Awards recognize those companies and individuals that are driving innovation in the rapidly evolving mobile industry, and we are excited to this year introduce several new awards that highlight the very latest developments in this dynamic industry. We wish the best of luck to the 2017 Glomo Award nominees,” he added.

Aniqa Afzal Sandhu, Director Mobile & Digital Financial Services – Jazz said, “At JazzCash we are determined to not just provide an enabling service but to also create financial literacy amongst women leading to a more empowered society. Being the number one Mobile Account in Pakistan, this is yet another breakthrough for JazzCash where we are now being recognized at the global level. This is not just a proud moment for all of us at Jazz but also for Pakistan. I wish best of luck to all the nominees who have been shortlisted this year.”

Along with serving the masses through a host of digital and mobile financial services, JazzCash is increasing women’s economic participation by facilitating greater control over finances, providing them with means to save money and access various financial services.

Winners of the awards will be announced at Mobile World Congress organized by the GSMA from 27 February, 2017 – 2 March, 2017 in Barcelona.
Sastaticket.pk Spreads Love this Valentine’s Day with an Amazing Offer

February 2nd, 2017

Karachi, February 02, 2017: The day of love is fast approaching and Sastaticket.pk has a remarkable offer to surprise your loved ones on Valentine’s Day. The online ticketing & accommodation portal is offering incredible discounts on domestic hotels and domestic flights for travelers seeking an exquisite escapade with their beloveds.

Couples can get PKR 1,500/- off on their hotel & ticket bookings while booking for two persons. Moreover, this offer is applicable on Pakistan International Airlines’ (PIA) and Shaheen Air International’s (SAI) domestic flights.

To top it off, Sastaticket.pk also has a unique gift voucher where one can get PKR 2,000/- off on their next purchase. This gift is sure to amaze loved ones and is available until February 28, 2017.

Shazil Mehkri, CEO, Sastaticket.pk (Pvt.) Ltd. ecstatically announced the Valentine’s Day deal. He stated that: “Valentine’s Day is a day filled with love and warmth for everyone and Sastaticket.pk aims to amplify that love and warmth for people in Pakistan and abroad. We deliver a wide range of exciting travel products coupled with an efficient travel service that stands at par with global standards. We are hopeful that with this attractive offer, people will be looking forward to a fantastic getaway with their loved ones.”

To get all the details on the Valentine’s Day offer, people can visit Sastaticket.pk and grab the amazing discounts right away.
DPS Festival of Lights Illuminates Hope in People

January 29th, 2017

The carnival dazzled people through numerous attractions of light, a light parade, fireworks and other fun-filled activities; all proceeds were donated to Lady Dufferin Hospital

Karachi – January 27, 2017: With the hope to light up lives of others, Dawood Public School (DPS) organized “DPS Festival of Lights”, a fundraising event full of shimmering lights and unique illuminated artifacts. The fun-filled festival aims to generate funds that will help the deserving patients visiting Lady Dufferin Hospital. DPS Festival of Lights is sponsored by Engro Foundation whereas Karachi School of Business and Leadership (KSBL) assisted as social outreach partner of the event. The festival was similar to its international counterparts with shows, fireworks, food stalls and much more.

The school transformed itself for the festival and mesmerized visitors with displays made of various lights. Each of the school marked its presence with an extraordinary display including stick-men made of lights and giant flowers made out of LEDs!

One of the main attraction at the festival was children’s ‘Olper’s Light Parade’. Groups of little girls appeared with glittering costumes, followed by lit-up hula-hoops, aeroplanes, and other decorated ornaments that added more colours to the cavalcade. The well decorated truck carrying a fairy princess reigned the parade. The fairy princess was attired in a specially designed “fairy costume” made entirely of elegant purple LEDs with white LED light wings.

The festival had numerous fascinating performances including Tron Dance by Shehzad Danger Crew and a thrilling fire performance. DPS students had several stalls that engaged visitors in constant bargain hunting for various delicious snacks and fun games. The activity aimed to teach children how to interact with people and make transactions in real life.

Sharing her excitement to be part of this activity Rabail Soomro of Class 8 said ‘DPS Festival of Lights is a great platform for the students to hone their entrepreneurial skills. From coming up with business ideas to making marketing strategy to grab customers attention at the event gave all of us to use our limited resources in a creative way.’ ‘The best part of the festival is that we will be helping deserving patients through the proceeds, this is how we would like to play our part in the cause.’

The spirit of helping others was at its peak throughout the festival. Volunteering parents helped eager blood donors at Indus Hospital blood donation camp.

Young visitors also had a great time enjoying a wide array of amusement rides including Victorian-horse ride, mini trains, merry-go-rounds and much more. People savored scrumptious food delight at their ease along with rides. The entire event was made possible through the unwavering efforts of teachers, supporting staff and students of DPS.

Acknowledging the efforts of students, teachers and staff of DPS at the Festival of Lights, Dr. Zaryab Sethna said: ‘The valiant efforts of bringing lights back to Karachiites through a festival and raising funds for Lady Dufferin Hospital shows how children and adults alike can use their imagination in bringing happiness in the world.’

Lady Dufferin Hospital is a not-for-profit organization that is providing best possible medical care to women and children irrespective of socio-economic backgrounds. The hospital has over 300 beds and state-of-the-art medical facilities including obstetric, gynecological and neo-natal pediatric services. The hospital caters to thousands of patients who cannot afford good quality of medical treatment. According to a report by ‘Save the Children’, Pakistan is amongst the highest Mother Mortality Rate of 276 per 100,000 live births and the under-five child mortality rate of around 89 deaths per 1,000 live births during the last a decade or so.

The health indicators in Pakistan present a gloomy situation especially when it comes to maternal and infant mortality rates. According to report, “Ending Newborn Deaths,” in 2012 Pakistan had the highest rate of first-day deaths and stillbirths at 40.7 per 1,000 births, followed by Nigeria (32.7), Sierra Leone (30.8), Somalia (29.7), Guinea-Bissau (29.4) and Afghanistan (29.0). On the other hand Pakistan’s Maternal Mortality Rate (MMR) is 299 per 100,000 live births. The situation itself speaks the importance of the issue to be taken seriously.

The day ended with a spectacular display of fireworks enthralling the audience at the culmination of the festival.

Tag: Pak PR Zone

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