Tag: Pak PR Zone

Zong Adds More Investment, 1,000 Additional 4G Sites in Pakistan in 2016

October 4th, 2016

Zong will add an additional 1,000 4G sites across Pakistan in 2016. This news was shared today after the company achieved their 2016 4G rollout plan, 3 months ahead of schedule, showing an outstanding execution of their 4G roll out site plan.

The addition of 1,000 4G sites will take the overall tally of Zong’s 4G sites to around 6,000 by the end of this year, making it the largest, widest and fastest in terms of 4G coverage. To facilitate company’s ambitious expansion plans, Zong’s parent company, China Mobile Communications Corporation, which is the largest telecommunications company in the world, has given a go-ahead for additional investment. Through this, the total 4G investment of Zong in Pakistan is going to cross USD 300 Million by the end of this year.

It is to be noted that Pakistan’s fastest growing 4G network recently expanded its 4G coverage to over 100 cities nationwide and was also designated by PTA as the No.1 operator in voice and data services. This expansion plan is a strong indicator of Zong’s long-term commitment to the local telecommunication market. The rollout will greatly enhance Zong’s 4G coverage and quality of data user experience, reflecting organization’s aspiration to transform the digital lives of Pakistanis through its high speed data services.

Mr. Maham Dard, Director Corporate affairs and Official Spokesperson of the Company said: “The addition of 1,000 4G sites after meeting our 4G expansion target is a huge milestone for us. It testifies our commitment to provide a stable, affordable and reliable network to our customers. We will continue to invest in 4G technology and continue to improve our services to provide a faster, wider and deeper data quality experience to the users. We will continue to invest more and execute more to be able to provide the best quality network to our subscribers”

“Zong envisions to enable a fully connected environment for Pakistanis for which we have invested over PKR 220 Billion so far. Digitization is a catalyst for economic growth and we will continue to enable it by leading the data services market of Pakistan.” he further added.
New Board for Fashion Pakistan Council takes over

September 29th, 2016

Fashion Pakistan Council recently held elections to appoint the new board for the next three years (2016-2019) respectively.

Deepak Perwani has been appointed as the Chairperson of the new FPC Board, accompanied by Nida Azwer as the Chief Executive Officer. The newly elected board also includes:

Maheen Khan (Legal Chair)

Deepak Perwani (Marketing & Sponsorship Chair)

Nida Azwar (Operations Chair)

Maheen Karim (Official Spokesperson & Membership Chair)

Nauman Arfeen (Finance & Admin Chair)

Aamna Aqeel (Sponsorship Chair)

Obaid Sheikh (Events Chair)

Mrs. Ronak Lakhani and Mr. Zahir Rahimtoola, have been invited as the Advisory to the Board.

Nida Azwer further adds: “I am delighted to be part of the Fashion Pakistan Council and look forward to working with the entire board and fraternity, as a whole, with a renewed vision and structure. We are happy to present our Winter Festive fashion week in October, which will see an amalgamation of the previous and new board working together for the show. We will start our work afresh as a new board in earnest for the next Spring/Summer’17 show.”

Fashion Pakistan Week Winter Festive is scheduled to take place in Karachi from October 30th to November 1st 2016.

About Fashion Pakistan Week:

Fashion Pakistan Week initiated in 2009, is part of the alliance created by Council of International Fashion Designers, with an understanding of working together to promote and support local fashion designers in the global market place. The members of the Fashion Pakistan Council represent a major segment of Pakistan’s diverse and very talented design fraternity.

Join in on the social media conversation: #FPW2016
ALMIRAH’S BLOGGER MEETUP

September 29th, 2016

Almirah held its first ever bloggers meetup where the brand team and the design team met the bloggers. The event also included a styling 1-on-1 session with celebrity stylist Ehtesham Ansari.

At Almirah, fashion has always been a recurrence of ideas but what makes it original is how you put it together. The brand strives a fine balance in bringing only the masterpieces while keeping the aesthetic sense intact, with Almirah you can create your own flair, let it be exclusive for yourself and striking for others. This was reflected in a live interactive session by celebrity stylist Ehtesham Ansari who showed demonstrations on how Almirah’s pieces can be worn for work, a night soiree or on streets of Paris.

The new collection Dervesh, which was revealed at the occasion, is uniquely embellished and stitched to make you stand out in crowd, with luxurious fabrics, ethnic cuts, vintage themes and keeping it close to heritage the outfit is versatile and will make you shine.

Farrukh Malik, General Manager Almirah said at the occasion, “Almirah is the innovation of elegant, classical and contemporary designs which revitalize your experience with the essence of beauty and a promise of luxurious quality. The collections are designed with you in mind. Every day is a new adventure with a unique mood and a different style. We know that the clothes you choose are a reflection of your daily adventures.”

Head Designer Womenswear Ambreen Zaidi along with the Head Designer Menswear Hasan said, “At Almirah we aim to design every piece as a master piece. The fabrics used are pure and rich. It is luxury redefined. With fine details, opulent embellishments and with every collection designed keeping our customers in mind we aim to imbue the antiquity of a lost era with a tinge of the modern. That’s why you’ll see splendid fabrics adorned with beautifully printed designs and motifs. Dark, earthy tones are brightened by bold prints, and luxurious fabrics with exquisite embroidery are beautified by rich autumnal hues.Tassels and embellishments evoke a sense of the days of Hellenic sophistication. Our designs are classic and timeless – gorgeous treasures that you can wear and cherish eternally.”

Brand Manager Almirah, Farah Fateh added, “Our aim is to make Almirah a stand out name for all, we know that fashion is very subjective what catches the eye for one particular person doesn’t for the other. Almirah is proud to offer eye-catching casual and formal dresses since its inception. What makes Almirah edge over the competition is the personal insight and care in each and every design and detail. We, at Almirah promise to bring the best in terms of apparels and we pledge to give you dazzling and elegant looks every season. “

The event’s planning, executing and PR was handled by Moiz Kazmi and team with hors d’oeuvres by Patio and event styling by Drape.
Pakistan’s Great Online Shopping Festival 2016 is about to Commence

September 27th, 2016

In keeping up with the excitement of online shopping in the country, the Great Online Shopping Festival (GOSF) – Pakistan’s biggest online shopping festival will be held from September 28–30, 2016 at http://www.gosf.live. The festival, supported by Google, JazzCash, Yayvo.com, Goto.com.pk and powered by Jang Media Group, will see more than 50 e-commerce partners participating.

Users can shop for jewellery, shoes, apparels, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products and a host of other things and can expect generous discounts up to 70% from the participating e-tailers. The shopping festival not only caters to users in Pakistan but also allows Pakistani expats living all over the world to send gifts to their loved ones residing all across country.

Khurram Jamali, Industry Head, Google Asia Pacific said: “The ecommerce industry in Pakistan is doubling in size every year. With GOSF, we aim to tap into this robust growth by bringing sensational and affordable deals thanks to our partners. I encourage everyone to check out this year’s GOSF as it promises 72 hours of phenomenal shopping deals for everyone and their loved ones.”

Highlighting the importance of such online shopping festivals, Faizan Siddiqi, Managing Director, IMM-Jang Media Group stated: “The Jang Media Group is proud to be associated with GOSF – slated to be the biggest online shopping festival of Pakistan. Our collaboration with Google is in line with our commitment to promote e-commerce and e-tailing all across Pakistan. With our technological prowess, we have built the framework for GOSF and are looking forward to an outstanding response from people.”

JazzCash is the official payment partner for GOSF – a festival to promote e-commerce in Pakistan by offering merchants with an opportunity to showcase their product on a single platform. It offers the most secure and reliable payment method for customers during the shopping festival. During GOSF, customers who pay through JazzCash will get additional discounts of up to 80%. They can pay through three options i.e. JazzCash Mobile Account, Vouchers and Credit/Debit cards. Additionally, voucher payment can be done at the nearest JazzCash retailer from amongst more than 65,000 retailers nationwide.

Talking about the partnership between JazzCash and GOSF, Aniqa Afzal Sandhu, Director – Mobile Financial Service, Mobilink said: “We envision a remarkable growth in Pakistan’s e-commerce industry as more and more people are turning towards online shopping. JazzCash offers innovative e-payment methods that are not only secure but also allow a great deal of convenience for people looking to shop online. Our partnership with GOSF is a testimony to a rapid expansion of the online shopping industry and we remain committed to bring utmost convenience and reliability for people making online transactions all over the country.”

Google has previously helped to organise online shopping festivals in other countries such as Singapore and Sri Lanka. In Pakistan, GOSF is looking to drive the trend of online shopping toward the mainstream thanks to the rapid growth of Pakistan’s mobile Internet market.
Colgate offers Scholarship of up to 1 Lakh Rupees

August 29th, 2016

Colgate; the world’s #1 toothpaste recommended by dentists brings an exciting opportunity for children to win a scholarship of Rs. 1 lakh. Colgate Maximum Cavity Protection is a premium quality toothpaste brand that has been organizing this scholarship program since many years.

This initiative not only aims to promote oral hygiene and dental care practices among people, but also provides an opportunity to parents for winning a scholarship of Rs. 1 lakh and give their children a bright smile and future.

The recently launched Colgate Scholarship Campaign includes a TV commercial, press advertisements and other media. This campaign increases awareness of cavity protection and also provides a chance to win this scholarship of Rs. 1 lakh and secure their children’s future.

The procedure to participate in the Colgate Scholarship Program is extremely easy. You just have to type ‘Colgate’ and send it via SMS to 9460 or call at 0800-22111. The contest is subject to terms and conditions that can be found on the website www.colgate.com.pk. All the correct answers will be entered into a weekly lucky draw and given a chance to win the scholarship of Rs. 1 lakh. This amount will be awarded to the winners in the name of their educational institutions only.

Colgate Scholarship Program will encourage people to adopt oral hygiene and dental care habits and will also fulfill parents’ dreams of their children’s bright future.